We begin with one real business or a clearly defined practice brand. I help you describe its customers, the questions they ask and the reasons they might choose it. We compare Instagram, Facebook, LinkedIn and YouTube against that audience instead of opening every channel by default. You prepare a profile audit, a simple competitor review and a brief that explains the purpose of your content.

You turn customer questions into themes, then plan posts around education, proof, offers and conversation. We choose formats based on the message and your production capacity. I review your four-week calendar with you: what each post is meant to achieve, what the reader needs next and how often you can realistically publish. You practise adapting one idea for different platforms without copying the same caption everywhere.

We work on opening lines, useful captions, calls to action and scripts for short videos. You learn to brief a designer or create a clear layout yourself using accessible tools. We discuss framing, readable text, subtitles and simple editing. The objective is a set of posts that sound like the business and communicate clearly; elaborate production equipment is not a requirement.

You organise approvals, schedule approved content and create a response guide for questions, comments and direct messages. I show you how to use AI for brainstorming, draft variations and repurposing while checking factual claims, tone and originality yourself. We also discuss permission for customer photos, testimonials and other material. You practise a publishing workflow that a business can maintain.

We connect platform metrics to the purpose of the content: useful conversations, qualified visits, enquiries or audience retention. You build a straightforward report and identify one change worth testing. I explain the difference between organic content and paid campaigns, including objectives, budgets and landing pages. This is a foundation in promotion; deeper campaign management belongs in a dedicated ads course.

You assemble your audience brief, calendar, creative samples, community guide and measurement plan into one project. I ask you to explain the decisions, review what worked and improve weak examples. We finish with an action plan for continuing your practice. You can use your own project to demonstrate your thinking, clearly identifying practice work rather than presenting it as a client result.

No. I teach through live, individual sessions. You can ask questions and receive feedback on the work you prepare.

No. We choose formats that suit the brand and your comfort level. Demonstrations, screen recordings, product footage and other approaches can be appropriate when the message supports them.

It includes paid promotion foundations so you understand where ads fit. Advanced campaign management is a separate scope. If that is your priority, discuss it with me before choosing this course.

Tell me your availability. We agree on a live session timetable and practice expectations before enrolment, subject to the slots I can personally offer.

We use AI as an assistant for ideas and drafts. You remain responsible for checking the facts, choosing the message and editing it into a clear, authentic voice.