TOOLS I USE
The tools behind my websites and marketing work.
Software matters when it helps a clear strategy become useful work. These are tools I use across websites, SEO, measurement, local presence and creative production.
MY WORKING STACK
What each tool helps me do.
Website foundation
WordPress
The publishing platform I use to build flexible websites.
Website foundation
GeneratePress
A lightweight theme I use as a base for WordPress projects.
Website foundation
GenerateBlocks
Layout and design blocks that work with the WordPress editor.
Lead capture
Fluent Forms
Forms for enquiries and other website workflows.
Search
Yoast SEO
Page-level search settings and content checks.
Measurement
Google Search Console
See how pages appear in Google Search and investigate indexing.
Measurement
Google Analytics
Understand website activity and conversion events.
Local presence
Google Business Profile
Manage the information people see in Google Search and Maps.
Campaigns
Meta Business Suite
Manage Facebook and Instagram publishing and business assets.
Creative
Canva
Fast visual drafts and social content production.
Publishing
TablePress
Create and maintain structured tables when a site needs them.
My selection rule is simple.
I choose the tool that fits the client’s site, team and process. A paid subscription is useful only when it solves a real problem; no software alone guarantees traffic or leads.
About links on this page
The links currently go directly to official product websites. They are not affiliate tracking links yet. If I add affiliate links later, I will identify them clearly, and a purchase through one may earn me a commission at no extra cost to you.
I recommend tools based on fit, not commission.
Need a practical stack for your business?
Tell me what you are building and what is making the work harder than it needs to be.
Talk to VishnuDigital Marketing & SEO
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How can I help you?
Discuss SEO, paid ads, your website or individual SEO training.