All courses / Digital Marketing
Digital Marketing live 1:1 training with me
Learn to connect the whole marketing journey.
A campaign does not begin with an ad and end with a click. It starts with understanding a customer, continues through a useful website and depends on what happens after an enquiry. This one-year digital marketing course brings those pieces together through a sustained learning project.
Discuss this course₹1,25,000 + GST · 1 year
Live 1:1 sessions. Taught by me.
I personally teach this course. It is not a recorded video class or a library of lessons you are left to work through alone. We meet for live, individual sessions, discuss your questions and work through the topics together.
I take only a limited number of students because I handle the training myself. We’ll confirm availability and a workable timetable before you enrol. Between sessions, you will have practical work to develop your understanding.
Who should choose digital marketing?
Choose this programme if you want a broad foundation before specialising: you may be starting your marketing career, taking responsibility for a family business or moving from isolated freelance tasks into complete marketing plans. You should be willing to write, work with a website and examine numbers—not just watch demonstrations.
Your course at a glance
₹1,25,000 + GST training fee · 1 year
GST is additional to the listed base training fee. I offer live 1:1 sessions online or in person in Wayanad. Tell me your preferred language and we’ll agree on the session timetable before you enrol. Practice between sessions is part of the learning process.
Learning route
What I will teach you
Months 1–2 · Customer and website foundations
Define the audience, buying questions and offer for a chosen business. Sketch its customer journey and build a page plan before working on a WordPress website. Your first output is a business brief with a working landing-page draft.
Months 3–4 · Search and content
Investigate search intent, organise topics, improve page structure and create an editorial plan. Practise reviewing titles, internal links and technical issues. Produce a keyword map and a small group of edited pages that serve different customer questions.
Months 5–6 · Local visibility and social communication
Examine how a local business presents its services, location and evidence of its work. Develop a Google Business Profile improvement checklist and a social content calendar, with a reason for each post rather than a quota of generic updates.
Months 7–8 · Paid acquisition
Plan search and social campaigns around a defined offer. Work through audience choices, creative briefs, budgets and landing-page consistency. Separate a campaign draft from a live launch; any advertising spend requires a separately agreed budget.
Months 9–10 · Measurement and follow-up
Build a measurement plan that distinguishes visits, enquiries and qualified opportunities. Explore analytics reports, email follow-up and consent-aware data handling. Turn findings into a short review explaining what you would change next.
Months 11–12 · Capstone and presentation
Combine the work into one coherent marketing plan. Document decisions, limitations and the next 90 days of activity. Present the project as a portfolio case study without claiming simulated work as a paying-client result.
A closer look at the syllabus
Strategy and customer understanding
- Audience interviews and useful research questions
- Positioning, offers and reasons to choose a business
- Competitor comparisons and gaps in the customer journey
- Channel selection based on goals and resources
Websites and conversion
- Website briefs and navigation planning
- WordPress pages, images and reusable layouts
- Landing-page messages and enquiry forms
- Mobile checks, trust signals and launch reviews
SEO and content
- Keyword research and search-intent mapping
- Topic organisation and contextual internal links
- Technical audits and indexability checks
- Editorial briefs, source checking and content updates
Local and social marketing
- Business profile accuracy and local service information
- Genuine review requests and customer responses
- Content themes, formats and creative briefs
- Community conversations and useful engagement measures
Advertising and follow-up
- Google Ads search campaign planning
- Meta campaign objectives and audience hypotheses
- Ad creative, budgets and landing-page alignment
- Permission-based email sequences and lead handover
Analytics and AI workflows
- GA4 and Search Console report interpretation
- Conversion definitions and measurement checks
- AI-assisted research, briefs and report drafts
- Human review, privacy and documented limitations
How the practical work develops
Begin with a small, clearly defined business rather than an imaginary multinational with unlimited resources. Keep a project journal: what you observed, what you changed and what you would measure. As the course progresses, revisit earlier choices. A landing page written before keyword research may need a different emphasis once you understand how customers search.
The capstone should show this development. Include the initial problem, the research behind your plan, selected work samples and a realistic next-action list. When live results are unavailable, label the work as a proposal or simulation. A thoughtful explanation of limited evidence is more useful than an invented success metric.
Learning outcomes
- Translate a business problem into a marketing brief with priorities.
- Plan a website and content structure around customer questions.
- Prepare a basic search and social campaign with a measurement plan.
- Explain what a report supports and what it leaves uncertain.
- Use AI as a working assistant while checking the quality of its output.
Before your first session
Bring a laptop, reliable internet for online sessions and an example business you would like to study. You do not need to buy a collection of subscriptions first. We can decide which tools are necessary for the agreed exercises. Set aside regular practice time; a one-year calendar does not remove the need to draft, build, test and revise between discussions.
Scope and expectations
The programme provides a broad foundation and a practical portfolio route. It is not an advanced software-engineering qualification or a promise of mastery in every advertising platform. Confirm the session frequency, learning format and any post-course support in the enrolment discussion. The one-year support stated on the SEO page belongs to that specific offer and should not be assumed for every course.
What we will build together
Your capstone follows one business context across the year. That makes it possible to explain why a page, campaign or report exists and how it supports the rest of the plan. The aim is a portfolio of connected decisions: audience brief, website structure, content samples, campaign drafts and a measurement framework.
How I will help you use AI
AI is integrated into research organisation, alternative content outlines, creative exploration and reporting drafts. You will check sources, edit for the business and remove unsupported claims. Customer records and confidential client material should never be pasted into a tool without appropriate permission.
Learn with Vishnu Nambiar
I’m based in Wayanad and have worked in digital marketing since 2011. My experience spans websites, search and business enquiries. The training connects tasks with the reasons behind them, so you can explain your decisions as well as carry them out.
Questions about digital marketing training
Is this an AI-integrated digital marketing course in Kerala?
Yes. AI-assisted tasks sit within the marketing workflow, with human review of facts, tone, privacy and business relevance. Learning a tool is useful only when you can judge its output.
Does the one-year fee include paid ads and software?
The listed training fee is ₹1,25,000 + GST. GST is additional to the listed base training fee. Advertising spend, hosting, domains and optional paid tools are separate unless included in your written enrolment scope.
Will the course guarantee employment?
No placement, salary, client income or campaign performance is guaranteed. The learning focus is practical work you can explain and improve.
Before you enrol
Tell me what you want to learn.
Mention Digital Marketing, your current experience, preferred language and whether you want online or Wayanad sessions. We’ll discuss fit, availability, total fees and the learning schedule before you commit.
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