Google Ads training with Vishnu Nambiar

Understand the decisions behind a paid search campaign.

Launching an ad is easy compared with deciding which searches deserve a budget. This Google Ads course focuses on planning and evaluating search campaigns: the offer, query intent, landing page, conversion definition and the evidence you need before spending more.

Discuss this course

₹25,000 + GST · 2 months

Live 1:1 training with me—not recorded video classes.

I personally teach every student. We meet for live, individual sessions where you can ask questions, share your work and understand why I recommend a particular approach. You will not be buying a library of recorded lessons.

I take only a limited number of students because I handle the training myself. We’ll agree on a timetable before enrolment, with time for you to practise between sessions. I’ll confirm availability when we discuss your goals.

Who should choose google ads?

Choose this course if you manage a business budget or want to develop a focused paid-search skill. Basic familiarity with websites and spreadsheets helps. It is particularly useful when you can identify a real service or product and explain what a worthwhile enquiry looks like.

Your course at a glance

₹25,000 + GST training fee · 2 months

GST is additional to the listed base training fee. I offer live 1:1 sessions online or in person in Wayanad. Tell me your preferred language and we’ll agree on a timetable before you enrol. Practice between sessions is part of the learning process.

Learning route

What I will teach you

Weeks 1–2 · The offer and the search

Translate a business goal into a campaign brief. Group relevant searches, distinguish buying intent from research and create a negative-keyword starting list. Estimate a test budget as an assumption to validate, not a promised return.

Weeks 3–4 · Campaign and landing-page drafts

Organise campaigns and ad groups around meaningful differences. Write ad variations that match the offer and review the destination page for clarity, mobile usability and enquiry friction. Check policy-sensitive claims before proposing a launch.

Weeks 5–6 · Measurement and launch checks

Define which actions should count as conversions and review how tracking can be tested. Learn to recognise duplicate or misleading measurements. Work through billing, access and approval checks without making account access a condition for early exercises.

Weeks 7–8 · Search terms and optimisation

Read campaign evidence, identify irrelevant queries and compare changes over suitable periods. Explain why you would adjust a budget, ad or landing page. Produce a review that separates observations from guesses.

The paid-search syllabus

I teach campaign decisions in the context of a real business goal. We’ll examine what makes an enquiry worthwhile before discussing how to buy more clicks.

Campaign brief: offer, customer, geographic scope and budget assumptions.
Keywords: intent, query relevance and negative-keyword planning.
Account structure: campaigns and ad groups with a clear reason for each division.
Ad copy: headlines, descriptions, factual claims and destination-page consistency.
Budgets and targeting: controlled tests, location choices and scheduling assumptions.
Measurement: conversion definitions, tracking requirements and duplicate signals.
Review: search terms, landing-page friction and meaningful reporting periods.

Build a campaign workbook with me

Choose one offer and describe its intended customer. We’ll record the searches worth testing and those we would exclude, then draft ad groups and messages around that reasoning. I’ll ask you to explain the connection between the search, the ad and the page a visitor reaches.

Your workbook will also include a launch checklist: permissions, billing, approved budget, location settings, conversion checks and the destination page. The final reporting template should separate clicks from enquiries and enquiries from qualified opportunities.

Learn to make measured changes

We’ll use authorised campaign data or a clearly labelled sample. Identify one problem, propose a change and explain what evidence would justify keeping it. I want you to recognise when there is too little information to draw a conclusion, instead of reacting to every daily fluctuation.

If we agree to a live exercise, the account owner approves the spending separately. The course fee does not include advertising spend or a promise to recover that budget.

Preparation and scope

A laptop, basic spreadsheet skills and familiarity with a business website are useful. You do not need to send me passwords. This course focuses on search campaigns; complex shopping feeds, app acquisition and enterprise tracking need a separate learning plan. For a broader marketing foundation, explore my one-year programme.

What we will create in practice

Prepare a search-campaign build sheet, negative-keyword list, ad-copy set, landing-page critique and measurement checklist. If a live campaign is appropriate, it requires the owner’s approval and a separate media budget. Draft and sample-data exercises remain useful when live spend is not suitable.

How I will help you use AI

AI can suggest ad angles and help categorise search terms, but it does not know whether a business can honour an offer. Review generated copy for accuracy, policy compliance and character constraints. Do not upload private customer lists to general-purpose AI tools.

Learn with Vishnu Nambiar

I’m based in Wayanad and have worked in digital marketing since 2011. My experience spans websites, search and business enquiries. The training connects tasks with the reasons behind them, so you can explain your decisions as well as carry them out.

Read my background · Explore the DentalFry case study

Questions about google ads training

Is advertising spend included in ₹25,000 + GST?

No. This is the training fee; GST is additional to the listed base training fee. Any live media spend is separate and approved before launch.

Will you guarantee a cost per lead?

No. Cost and quality depend on the market, offer, website, competition and measurement. Learning to judge those variables is part of the course.

Do I need an active advertising account?

Not for initial planning exercises. Discuss whether a permitted live account or campaign drafts best suit your learning goals.

Before you enrol

Tell me what you want to learn.

Mention Google Ads, your current experience, preferred language and whether you want online or Wayanad sessions. We’ll discuss fit, availability, total fees and the learning schedule before you commit.

Ask about Google Ads

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