INDUSTRIES

Industry knowledge changes the questions we ask.

I have worked across education, EdTech, healthcare and dental labs, and SaaS products. Each has a different audience, trust threshold and journey from discovery to enquiry.

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Explore the industries

Education

Marketing for institutions and admission-led businesses, with the student and parent decision journey in mind.

Education marketing →

EdTech

Positioning and acquisition for learning platforms, counselling tools and digital education products.

EdTech marketing →

Healthcare & Labs

Clear, credible communication for clinics and labs where trust and professional relationships matter.

Healthcare and labs →

SaaS Products

Discovery, explanation and conversion for products with a considered path to adoption.

SaaS marketing →

Same fundamentals. Different buying journeys.

I start with the offer, audience and what a qualified enquiry looks like. Then I connect the right mix of website, content, search, advertising and follow-up.

Work with direct context

Explore selected work for project roles and the available evidence. Each engagement has its own scope and outcomes.

Tell me about your industry and your challenge.

Discuss your business