EDTECH MARKETING · INDIA
EdTech Marketing Agency in India
Help learners understand a digital product, see how it solves a real problem and take the next useful step.
THE DECISION JOURNEY
Understand how this audience chooses.
EdTech growth needs more than sign-ups. Positioning, product education, search visibility and a usable onboarding journey all affect whether users return and recommend it.
My relevant experience
I have worked on education platforms and counselling technology. My project roles include website development, SEO and lead generation for ZoomColleges and Careermudhra, a mobile app for online NEET counselling for Careermudhra, and SaaS product development and SEO for NEETUniverse.
Selected projects: ZoomColleges · Careermudhra · NEETUniverse
View project context and evidence →A CONNECTED PLAN
Build visibility, trust and a useful next step.
Positioning
Explain the offer and who it serves in language the audience can use.
Discovery
Choose search, content and advertising opportunities with a reason for each.
Enquiries
Make it easy to take action and agree on how the right enquiries will be measured.
Related services: Content Marketing → SEO → Performance Marketing →
What is your audience trying to decide?
Tell me about your product or organisation, the market and where the customer journey gets stuck.